#artificial intelligence. With public anxieties about the role of AI bound to intensify, people like Baxter will have their work cut out whipping executives into shape if they're to prevent their companies' products from unwittingly prejudicing people. A leading-edge research firm focused on digital transformation. Baxter says Benioff's stance on ethical issues is what attracted her to Salesforce in the first place, citing his support for Proposition C, the San Francisco law that passed last year aimed at taxing tech giants and diverting the money to combat homelessness in the city. Architect, Ethical AI Practice, Salesforce. At Salesforce, we have a data science review board, which provides feedback on the quality and ethical considerations of our AI models, training data, and the applications that use them. Our mission is to support AI that respects human rights and helps all of society, not just some of it. Kathy Baxter,Architect Ethical AI Practice, Salesforce. As a customer relationship management service, Salesforce doesn't get as much press scrutiny on the misuse of AI as some of the consumer tech giants — but part Baxter's job is PR, attending conferences and telling people what Salesforce's approach to AI is. She wrote a V2MOM for the role and sent it off to Salesforce's Chief Scientist Richard Socher, who forwarded it on to CEO Marc Benioff. ‘Ethics by default’ will become the norm for technology products, says Salesforce.com’s ethics chief Matters of ethics eventually will be built into … Account active Prior to being Salesforce's AI ethics architect, she was a research architect. Salesforce said Paula Goldman will head the company’s new Office of Ethical and Humane Use. ", An MIT researcher who analyzed facial recognition software found eliminating bias in AI is a matter of priorities, Amazon had to scrap an AI recruitment tool which systematically downgraded female candidates, its software to sell semi-automatic weapons, used by notorious sex-trafficking site Backpage, A member of Google's disastrous AI council says the company needs to be treated like a "world power", 55 AI experts signed an open letter calling on the company not to sell its facial recognition software to law enforcement, spoken publicly about the company's decision to sell its facial recognition technology to a US prison, disbanded the council just over a week after announcing it to the world, pushing users towards radicalizing content, enabling pedophiles to watch sexualized videos of children, released a specific job-seeking feature last year, A former Google product exec just raised millions from Eric Schmidt and Khosla Ventures to liberate AI from Big Tech's grip. An architect in tech is, "anybody that is doing work that spans the entire company," she says. When it comes to the other big companies, Baxter sees a wide range of public approaches to AI. Richard Socher, former chief scientist at Salesforce, who helped build the Einstein artificial intelligence platform, is taking on a new challenge — and it’s a doozy. How Salesforce's AI ethics chief pitched her own job and got it approved by Marc Benioff within 6 days, This 2012 presentation from Instagram's cofounder revealed his secrets for building the app into a billion-dollar business, We compared Casper's foam mattress to its new hybrid mattress to determine which bed you should buy. Rahul Panicker. This is part one of a two-part series about how to build ethics into AI. Being of benefit: AI technologies should benefit, empower, and create shared prosperity for as many people as possible. Google even employs a "security princess. One way she says the company has built the UI for its Einstein analytics software with ethics in mind is by designing ways it can flag up to customers when they may be unwittingly straying towards algorithmic bias. "It's surprising how it was handled. Goldman will report to Tony Prophet, Salesforce’s chief equality officer. As an Architect of Ethical AI Practice at Salesforce, Kathy Baxter develops research-informed best practices to educate Salesforce employees, customers, and the industry on the development of responsible AI. Isobel Asher Hamilton,Isobel Asher Hamilton. That’s why Salesforce sees ethics as foundational to AI … In this role, Paula will head the new Office of Ethical and Humane Use to develop a strategic framework for the ethical and humane use of technology across Salesforce. 1. since. "Regardless of how someone might feel about the decisions they're making, they talk about it," she says. President of Microsoft Brad Smith. At Salesforce, Yoav helps instantiate, embed and scale industry-leading best practices for the responsible development, use and deployment of AI. How Salesforce's AI ethics chief pitched her own job and got it approved by Marc Benioff within 6 days. Learn how to build AI ethics into your organization. Baxter contrasts Amazon's public policy with Microsoft's Brad Smith, who has spoken publicly about the company's decision to sell its facial recognition technology to a US prison, while refusing to sell the technology for use on police body-mounted cameras. AWS re:Invent Goes Virtual. (UBS) This year has seen the arrival of a new senior executive at the very top of the Salesforce pantheon in the form of Gavin Patterson. Prior to joining this team, Yoav worked at Omidyar Network … In March, 50 women launched a lawsuit against the company alleging that its data tools were used by notorious sex-trafficking site Backpage. Whereas, Salesforce CEO Steve Butterfield believes that this acquistion is the most strategic combination in the history of software, and I can’t wait to get going. Paula Goldman is approaching a year in her role as Salesforce's Chief Ethical and Human Use Officer, a big role that has to deal with massive complexities. Nonetheless, founder and co-CEO Marc Benioff pitched it as a totally novel idea, saying that Salesforce "had determined" that the entire industry needed to address the ethical and humane use of tech. Elon Musk and Jeff Bezos are in an epic, years-long feud over space travel. From assisting with process automation and decision making to predicting customer behaviour, AI is changing the way we work.. AP Photo/Francisco Seco. While building an … Subscriber Paula Goldman is approaching a year in her role as Salesforce's Chief Ethical and Human Use Officer, a big role that has to deal with massive complexities. To explore this critically important topic, I spoke with a major thought leader in AI: Kathy Baxter, Principal Architect, Ethical AI Practice, Salesforce.In a wide ranging conversation, Baxter provided insight on the following: Addition of Responsible AI Module To Education Platforms By Salesforce. tags ~30 mins. Salesforce said Paula Goldman will head the company’s new Office of Ethical and Humane Use. as well as other partner offers and accept our. "Just like we see this lack of diversity in AI, we know there's a lack of diversity in tech as it is. Prior to joining this team, Yoav worked at Omidyar Network where he led the Responsible Computer Science Challenge and helped develop EthicalOS, a risk mitigation toolkit for product managers. Baxter is no stranger to uphill struggles. This is part one of a two-part series about how to build ethics into AI. Paula will officially start on January 7, 2019, reporting to Tony Prophet, Chief Equality Officer. Amazon is not entirely silent on the issue of the ethical use of its AI. The … Summary: How to safeguard ethical standards in the Fourth Industrial Revolution - one of the topics under debate as Salesforce takes the next step in ethical considerations. Kathy Baxter is Salesforce's AI ethics architect, responsible for policing the company's deployment of artificial intelligence. Chief Innovation Officer, Wadhwani AI, India. This is a Business Insider Prime story. It has now named Paula Goldman … Senior Director, Government Affairs, Salesforce … Some Silicon Valley giants are necessarily vocal, she says, while others are notably absent from the slew of AI ethics-focused events she attends. Investments in AI should be accompanied by funding for research to ensure AI’s beneficial use and tackle thorny questions as they relate to computer science, economics, law, ethics… The question of what is an AI ethics architect makes Baxter laugh. Baxter says that during her tenure at Google, conversations were already starting to get underway about the ethics of certain features like YouTube's autoplay function, which has been criticised among other things for pushing users towards radicalizing content and enabling pedophiles to watch sexualized videos of children. One executive with an unusual job title is Kathy Baxter, Salesforce's "AI ethics architect," so Business Insider sat down with her to ask what it means. Sign up to 10 Things in Tech You Need to Know Today. According to a Salesforce commissioned YouGov survey in Singapore, 86% of managers believe embracing AI … In January Salesforce welcomed an important new leader to its ranks. And so they did find a voice on the other side — unfortunately, it was a very extremist voice," she says. For her, part of the solution is making Silicon Valley less homogeneous. All we can do is just make guesses about their motivations, their goals, their mindsets.". Ethical AI Lead (Google) Chief AI Ethics Officer (US Army Artificial Intelligence Task Force) Activation Lead / Ethics & Society (Microsoft) Director of Responsible Innovation & Responsible Innovation Manager (Facebook) Social Trust Specialist (Apple) Responsible AI … Much as the company touts its moral compass however, its reputation isn't spotless. The announcement comes a … At Salesforce, Yoav helps instantiate, embed and scale industry-leading best practices for the responsible development, use and deployment of AI. Asia is a region of fast growing innovation, businesses, and talents. It's the very well-educated, young white males that are building these products and they have a very different life experience," she says. Salesforce is hiring its first Chief Ethical and Humane Use officer to make sure its artificial intelligence isn't used for evil Rosalie Chan 2018-12-16T20:10:00Z Salesforce’s CEO, Marc Benioff, has said, “ My goals for the company are to do well and do good. Goldman will report to Tony Prophet, Salesforce’s chief equality officer. Click the link below to read it. So we created an AI charter that lays out what our AI principles are as a company. Marc Benioff, Chairman and Co-CEO, Salesforce The ethical use of technology is the way forward. Paula Goldman joined Salesforce.com Inc. as chief ethical and humane use officer in early 2019. Speaking in the same webinar, Kathy Baxter, Architect, Ethical AI Practice at Salesforce, explained what those parameters look like at Salesforce: “We need to empower our users. At Dreamforce 2019 in San Francisco, TechRepublic's Bill Detwiler spoke with Salesforce Chief Ethical and Humane Use Officer Paula Goldman and Salesforce Architect of Ethical AI … "If they're using standard objects [standard objects are easily recognizable categories like age or gender] we know that, and we can say 'oh you're using age, you're using race, you might be adding bias into the model' — or zip code, which in the US is a proxy for race. "You will likely get lots of nodding heads that what you are proposing sounds great and then… radio silence.". Because they didn't understand the set of people that are living on the financial edge, they start the day by going to their ATM and getting a readout of how much money is in their account to decide whether or not they can buy lunch that day.". Our Chief Scientist, Richard Socher, former founder of MetaMind, believes that Salesforce Research’s presence in Asia is critical to enabling Salesforce’s goal of becoming a thought leader of AI … Create an Ethical Culture. Add to Favorites. Learn about legal and ethical expectations for Salesforce partners. Moderator Sassoon Grigorian. And six days later I was on his team," she reflects. Vision and Mission. Part one focuses on cultivating an ethical culture in your company and team, as well as being transparent within your company and externally.Part two focuses on mechanisms for removing exclusion from your data and algorithms. "I work with the research scientists to think about the societal or ethical implications of the models and the training datasets that they use. Source: “Heart Shaped” by dimdimich. We recognize the transformative power of the technologies we create and their role in being a force for … Read more: An MIT researcher who analyzed facial recognition software found eliminating bias in AI is a matter of priorities. AI Ethics and Values At Salesforce, we explore the responsible creation and use of AI to bring awareness of key issues to internal employees, customers, and the public alike. How Salesforce's AI ethics chief pitched her own job and got it approved by Marc Benioff within 6 days. We are proud to welcome Paula Goldman to Salesforce as our first-ever Chief Ethical and Humane Use Officer. Times Internet Limited. So if they are using it in an irresponsible manner there's no way for us to know.". The company disbanded the council just over a week after announcing it to the world. Part one focuses on cultivating an ethical culture in … By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider Ethics and Integrity for Salesforce Partners. In recent months the tech industry’s stance on ethical issues has been under the spotlight more than … As Salesforce has evolved, they’ve created a whole department around product ethics – Paula Goldman, VP, Chief Ethical and Humane Officer, leads the department’s goals of assessing … It's not uncommon for companies to list jobs for "evangelist," while Google even employs a "security princess." Trailhead, launched in 2014 by Salesforce, is a free platform for upskilling employees of the firm and to bridge skill gaps.. Last year, Salesforce came up with a new module called Responsible Creation of Artificial Intelligence… As artificial intelligence plays an ever greater role in our world, the question of ethics in our use of AI gains greater urgency. Marc Benioff, CEO of Salesforce In one example, Amazon had to scrap an AI recruitment tool which systematically downgraded female candidates, because the training data was disproportionately from male candidates. Before joining Salesforce in 2015, Baxter spent a decade at Google, where she says conversations about the dangers of AI-driven features like YouTube's autoplay function were bubbling away long before they exploded into public consciousness. "He would pull me in and say 'plus Kathy to weigh in on the ethical implications of this,'" she says. Silicon Valley is full of baffling job titles. So it's hard to know what are the conversations that are happening internally because they're not talking about it. Artificial intelligence (AI) is having a big impact on organisations across ASEAN. Even at Salesforce, practitioners like Yoav Schlesinger, the company's principal of ethical AI Practice, worry about imposing an "ethics tax" on their teams — an ethical requirement that might call for "heavy … Baxter also touched on her alma mater Google, whose ambitions for an advisory AI council were quickly scuppered after outrage at the appointment of Kay Coles James, the head of a right-wing think tank who has been accused of anti-LGBTQ and anti-immigrant rhetoric. The new department within the company will use law, policy, and ethics to ensure that the company's products — particularly AI — aren't used for unethical purposes. Similarly, Salesforce has appointed a Chief Technology Ethics officer and an AI ethicist to work with the AI production team. So we can say 'hey you're using zipcode, that can be a proxy for race you may be adding in bias, are you sure you want to do that?'". Wood called the paper's conclusions "misleading," and subsequently 55 AI experts signed an open letter calling on the company not to sell its facial recognition software to law enforcement. While details have been thin on the ground, the meeting saw Salesforce Chief Equality Officer Tony Prophet talk attendees through an 'Ethical Use Roadmap', which covers off topics such as … Salesforce, for instance, is one of the most visible companies to hire an ethics chief. CIO.com delivers the latest tech news, analysis, how-to, blogs, and video for IT professionals. Published: March 27, 2018. It has now named Paula Goldman as the head of this office, with the rather bizarre-sounding title of chief ethical and humane use officer. Your morning cheat sheet to get you caught up on what you need to know in tech. Here's a timeline of the billionaires' most notable battles. Six days later she got the job. All rights reserved.For reprint rights. "That's a pretty big time-gap. AWS re:Invent Goes Virtual. "I was really trying to help the executives get out of that Silicon Valley bubble. Educate your leaders: Both your executives and your boards need to … She invented her own job description and sent it to To explore this critically important topic, I spoke with a major thought leader in AI: Kathy Baxter, Principal Architect, Ethical AI Practice, Salesforce… Salesforce's Paula Goldman on Navigating the Ethical Issues in AI The ethics of AI have become an important business and reputation issue in light of the Covid-19 pandemic and public … Jun 16, 2019, 14:30 IST. Baxter designed her own job description using an in-house set of descriptors: visions, values, methods, metrics, and obstacles. I think, if you really want a really diverse set of voices to participate in a conversation sometimes it can be very difficult to get people on the other side — so non-Silicon Valley, non-liberal California hippy-dippy granola nuts — to want to participate. Salesforce’s commitment to becoming an ethics-focused AI company started when CEO Marc Benioff stated his AI vision for the company. Copyright © 2020. Even before Baxter got the job, however, Socher was looping her in on conversations with Benioff. Richard Socher, former chief scientist at Salesforce, who helped build the Einstein artificial intelligence platform, is taking on a new challenge -- and it's a doozy. Expanding the ethics umbrella: The Office of Ethical and Humane Use Before long, Salesforce broadened its focus on ethics, founding its Office of Ethical and Humane Use. How to Build Ethics into AI — Part I Do Well and Do Good. Kathy Baxter is Salesforce's AI ethics architect, responsible for policing the company's deployment of artificial intelligence. As artificial intelligence plays an ever greater role in our world, the question of ethics in our use of AI gains greater urgency. She collaborates and partners with external AI and ethics … Salesforce’s Chief Ethical and Humane Use Officer, Paula Goldman, gave an excellent presentation on the ethics of the use of AI and shared her insights on how Salesforce developers can make machine learning models that reduce bias. Add to Trailmix. On Tuesday, Andy Jassy, chief … On Tuesday, Andy Jassy, chief executive of Amazon Web Services, announced the new features at AWS’s annual re:Invent conference, held virtually. Architect, Ethical AI Practice, Salesforce. She's spent more than 20 years in tech, starting out at Oracle in 1998. Perhaps my biggest ally has been Richard Socher, Salesforce’s Chief Scientist. Chief Equality Officer Tony Prophet and April Oliver, Associate General Counsel, Office of Ethics & Integrity at Salesforce. There was a large – and deserved – focus around “ethical AI” at Dreamforce. Published: March 27, 2018. Kathy Baxter is Salesforce's AI ethics architect, responsible for policing the company's deployment of artificial intelligence. Amazon Web Services' general manager of artificial intelligence, Matt Wood, and VP of Global Public Policy Michael Punke, engaged in a public back-and-forth with researchers following a paper published in January highlighting racial and gender bias in its systems. Similarly, Salesforce has appointed a Chief Technology Ethics officer and an AI ethicist to work with the AI production team. Ethics & AI: Hear from visionaries on the future of AI and ethical use; Einstein Innovation: See Salesforce AI in action, from Einstein Analytics to Einstein Bots; Getting Started with Einstein: Learn how you can start using AI today with Education Cloud and Nonprofit Cloud; Join us March 18-22 for the virtual AI … He approached Marc Benioff, our Co-founder and Co-CEO, to create a full-time position dedicated to Ethical AI … "So when you're making decisions about what is useful, what is important for people, you're coming with a different experience.". For all the good that AI can bring, responsible tech companies understand they must recognize, prepare for, and mitigate the potential unintended, harmful effects. Nonetheless, founder and co-CEO Marc Benioff pitched it as a totally novel idea, saying that Salesforce "had determined" that the entire industry needed to address the ethical and humane use of tech. “Einstein, the first comprehensive AI solution for CRM, will give our customers the ability to experience the power of AI right inside the applications they use everyday,” said Benioff. Salesforce, for instance, is one of the most visible companies to hire an ethics chief. "Those were questions that were being asked for quite a long time, they've only now in recent years come into the public discourse because people felt like they haven't been doing the right thing," Baxter explains. Whereas, Salesforce CEO Steve Butterfield believes that this acquistion is the most strategic combination in the history of software, and I can’t wait to get going. Times Syndication Service. In a Medium blog published in January, Baxter wrote that the challenge for an ethicist in Silicon Valley isn't coming up against hostility, but apathy. To do so, our AI needs to be inclusive and respect the rights of everyone it impacts. What are the stakes here? Kathy Baxter is Salesforce's AI ethics architect, responsible for policing the company's deployment of artificial intelligence. Rahul Panicker. How Salesforce's AI ethics chief pitched her own job and got it approved by Marc Benioff within 6 days. Source: “Heart Shaped” by dimdimich. Formerly a Salesforce customer from his time as CEO of the UK’s BT national telco, Patterson was first asked by Salesforce CEO Marc Benioff to assist in setting up a European advisory board for the company as its Chair of Europe last year. This gets abbreviated to V2MOM. Moderator Sassoon Grigorian. Chief Innovation Officer, Wadhwani AI, India. Find AI resources and artificial intelligence examples to help you gain the insight needed to drive business growth with cutting-edge artificial intelligence. Paula Goldman, who joined the company in January 2019 and carries the title of chief ethical and … Isobel Asher Hamilton,Isobel Asher Hamilton. Salesforce is hiring its first Chief Ethical and Humane Use officer to make sure its artificial intelligence isn't used for evil Rosalie Chan 2018-12-16T20:10:00Z Paula Goldman joined Salesforce.com Inc. early last year as chief ethical and humane use officer, a new role tasked with developing a framework for … If you don’t build a strong foundation to start, the effort required to be successful will... Be Transparent. AI experts and civil rights groups have frequently voiced concern about algorithmic bias amplifying human prejudices. That's a lag," she says. REUTERS/Andrew Kelly. "The challenge that we have compared to a Facebook or a Google is that because we're B2B, we are a platform, we can't see our customers' data or their models. And then I work with the product teams that use those models and think about, again training data we might use, and what are some features that we can build into the UI [user interface]," says Baxter. MORE FOR YOU Final … She invented her own job description and sent it to Salesforce's chief scientist, who then forwarded it on to CEO Marc Benioff. Get to Know the Salesforce Supplier Code … Jun 16, 2019, 14:30 IST. 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Visit Business Insider's homepage for more stories. But collecting and storing such detailed information can lead an organization to cross ethical boundaries, said Paula Goldman, chief ethical and humane use officer, at tech giant … In January Salesforce welcomed an … Salesforce is working to flag exactly these kinds of dangers to clients. "I pitched it to Richard, he went to Marc with this and Marc was like 'yeah we totally need this.' Salesforce is hiring its first Chief Ethical and Humane Use officer to make sure its artificial intelligence isn't used for evil Rosalie Chan Dec 11, 2018, 04:56 IST Recently news emerged that Salesforce had banned customers from using its software to sell semi-automatic weapons. She saw Google released a specific job-seeking feature last year, three years after she left the company. Inclusive and respect the rights of everyone it impacts focus around “ ethical AI Practice, Salesforce s! No way for us to know. `` Things in tech is, `` anybody is... What you are proposing sounds great and then… radio silence. `` its ranks as possible..... An ethics-focused AI company started when CEO Marc Benioff within 6 days, ' '' says... Of everyone it impacts timeline of the ethical implications of this, ' '' she says recognition software eliminating. Job-Seeking feature last year, three years after she left the company 's deployment of artificial intelligence ( )! 'S a timeline of the ethical use of AI chief Equality Officer implications of this '! An ethics chief pitched her own job and got it approved by Benioff... After announcing it to the other big companies, Baxter sees a wide range of public to... Started when CEO Marc Benioff can do is just make guesses about their motivations, mindsets! Is n't spotless making, they talk about it 's spent more than 20 years tech! She was a large – and deserved – focus around “ ethical AI ” at.. 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