Marketing tactics and budget are indeed important considerations, but not the most important. So what is your USP? Your USP (Unique Selling Proposition) is the essence of your marketing. So what is your firm’s USP? What do people who already own a product from your industry have to say? Once we have conducted our research identifying the right people, which is relatively straightforward, we speak to and qualify a … It’s also a pleasure working with a marketing agency who understands the aviation industry; they were able to help us from day one, without much of a learning curve. Your sales message is at the heart of your marketing strategy and determines whether you win a distinct place in your customers’ hearts and minds. It must be simple and easy to articulate and communicate, so your customers quickly understand why you’re better or different from competitors, and offers them unique benefit. Here is a link to a funny Got Milk TV Commercial. How can you insure that when the customer picks up the phone to call for staffing assistance, it is your company’s name that will be foremost in his mind? The marketing term USP or Unique Selling Proposition has been around a long time, but I would wager most business people don’t have a clue as to what it is, or its fundamental importance to marketing. I am very pleased with our decision to retain Aviation Marketing Consulting – they are real pros when it comes to web development, SEO and digital marketing. What is your USP? Do we make a promise to our customers that our company consistently delivers? What is your Personal Unique Selling Proposition ? If you see a particular feature or problem frequently mentioned for a given product, write it down. Got Freud? Your email address will not be published. You can also search for reviews of your competitors’ products as your own. Then that might be something you need to look at… You Might Also Like... How To Use Your Competitor's USP Against Them. And Why is this Important by Steve Feld, Certified SCORE Mentor and Business Coach for SCORE Greater Phoenix where you can get free small business mentoring help and attend affordable, local business workshops. You know what products are out there and how well they stack up. These comments don’t just talk about the product’s good and bad points, but also service issues like delivery costs, bad tech support experiences, and billing complications. USP stands for Unique Selling Proposition and it is the backbone of all effective sales and marketing. 2020. Posted November 1, 2019. It was used in successful advertising campaigns of the early 1940s. Once you’ve picked your USP, it’s time to share it with your prospects. At Oakstone, we specialise in helping US/EMEA software companies expand across Europe. Communicate it. What is your unique selling proposition (USP)? Westchester Airport is Quieter Than It’s Been In Decades According To Recent Noise Study. What is your USP? A Unique Selling Proposition Is The Foundation To Effective Marketing. Unfortunately, that’s not always enough. We found their fees to be very reasonable when considering the “bang for the buck” that we ultimately received for their services. Previous Next. Every successful radio station has a USP – a unique selling proposition. In Aviation Marketing, Marketing Insights, Strategic Marketing, Unique Selling Proposition (USP) 0. As previous post, you might already know about my upcoming project, which is the Syamsmentari Digital. USP stands for Unique Selling Point. What does our business offer that consumers want or need and why? He took coffee to another level and charges for a cup of Starbuck’s java what a typical coffee shop charged for a complete breakfast. The campaign stuck in the customer’s minds and milk consumption rose dramatically. The Proud. Leave a Reply Want to join the discussion? It should be compelling and relevant to your customers so as to entice them to try your product or service because it addresses their needs, fears, frustrations or desires. If you type in 'hiking boots' or 'walking stick' on Google, you'll immediately be met with thousands of different options to choose from, available from all over the world. Here is one way in which you and can figure out your USP. Avoid being invisible! The moment of truth comes when you settle on one single area of strength and turn that into a USP. A USP or Unique Selling Proposition is a concise and memorable statement that powerfully describes the unique value of your c… The campaign repositioned milk, which had been maligned as an unhealthy, antibiotic filled food to avoid, to just the opposite – as a nutritional drink appropriate at anytime. In everyday language it answers these questions for your customers: Business owners often wrongly assume customers will understand what makes their business different or better from their competitors, and overlook developing a USP. Twitter Facebook LinkedIn Flipboard 0. Got Fleas? If you’re selling B2C products and services, the customer reviews online can be a goldmine of feedback. What is Your USP? The phrase Unique Selling Position (USP) has traditionally been used by companies who have taken the steps to clearly articulate how they differ from the competition. To occur haphazardly? What is your USP? This site uses Akismet to reduce spam. If you haven’t used your product recently, try it now, and see how your own experience matches with what you’ve heard from your customers. Start by getting in touch with your "best" customers and ask them if they can spend a few minutes giving you feedback on the products they own. In Training. And try out as many competing products as you can to get a feel for how they work. Every industry sector has grown dramatically during the past decade. Are there areas where your product is stronger than most or all of the competing products? Do you offer the faster or better or […] Before you can discover what makes your product unique, you’ll need to know what else is available for your prospective customers. Before fretting about what marketing tactics to use, you need to first determine what message needs to be conveyed and why. So what is that? USP is the factor or benefit that makes your station different from (and better than) other stations in the market. SEO, ROI, CPC, PPC… and while you don’t need to know what they all mean, USP is definitely one you do. You can begin to answer the question, what is your USP. As an example, one product may use small-batch processing where its competitors do not. The stronger your USP, the faster your business will grow. How to Identify Your Unique Selling Proposition – USP, A Review of Your Product Compared to Others, Unique Selling Propositions and Why They Work, How to Use and Write a Single-Minded Proposition, Answers for Common Interview Question for Sales Positions, Top 5 Power Words to Use in a Job Interview, How to Keep Your Customers Loyal (and Keep Them Buying), Making the Sale by Using Questions That Sell, Perfect These 7 Sales Cycle Stages to Improve Business, How to Answer Interview Questions About What You're Passionate About. Ideally, your choice should also be a feature or quality that will be both memorable and difficult for someone else to copy. What new capabilities or services can we add that will make a noticeable impact? It's what you offer that no-one else does in your market - whether that's higher quality, a lower price, a better customer experience or a new technological innovation. One way to move you towards that goal is to create a USP. You've got an upcoming hiking adventure, but you need some new supplies. You may also see USP referred to as unique selling point or unique selling position statement. Community Manager. This is excellent news for you, the hiker consumer who wants to find the absolute right product for your specific needs. In fact, the USP Reeves created for M&M Candy, “It melts in your mouth, not in you hand,” is still used today. Exhibitors now have more … Know and understand your unique selling points and how they benefit the user. Continue reading 0 replies. U.S. Aviation Training Solutions, Inc. (USATS), a global provider of premier aviation training solutions, has retained Aviation Marketing Consulting, a leading marketing communications agency for the aviation industry, to implement a comprehensive marketing communications program for the company. This was a term coined by Rosser Reeves, the copywriter who eventually ran the Ted Bates advertising agency in New York. Reeves asserted that every successful marketing campaign contained these four key elements: Although the Unique Selling Proposition concept was created decades ago, it is still very relevant in marketing today. What is your USP? Armed with a clear idea of your unique selling points. How can we improve on our primary benefit? Quite a lot, usually. What’s the difference between you and everyone else in your niche? Selling the wx24Pilot app is somewhat difficult as it is a new way of presenting aviation weather. Do you Have One? What are your product’s most glaring weaknesses? Whatever it is that defines you, is uniquely yours, is known as your USP (Unique Selling Proposition; or Unique Selling Point). only added to effectiveness of the original USP. Learn how your comment data is processed. Is that really something you want to leave up to an assumption? Your USP is what makes your business and its products/services different. What is your USP (Unique Selling Proposition)? Feel free to contribute! Career . China Aviation Industry Strategy? December 3, 2020 by admin. What is Your USP? The goal is to identify just one good reason they should buy from you, rather than a slew of reasons. Home / Posts / What is your USP? Review their marketing materials, especially websites. What products exist that can fill the same needs as your product? If you can, offer an incentive for them to fill out and return the survey, anything from a $5 gift card to a coupon for their next purchase. Unique Selling Proposition or personal branding or a value-added statement, the USP is a succinct, one … What are the things that irritate, upset, cause extra work or inconvenience, or just plain drive customers up a wall – and what can your business do about it? Understanding Marketing Strategy Versus Marketing Tactics, Marketing Insights, Marketing Plans, Marketing Tools & Tactics, Strategic Marketing, Get Ready for Primetime Marketing – Part One, Aviation Marketing, Marketing Plans, Strategic Marketing, How To Budget For Your Aviation Marketing, Plug and Fly: Greener, Cleaner Skies Ahead, Coronavirus Offers Opportunity for Private Air Charter, Westchester Airport is Quieter Than It’s Been In Decades, Gulf Aviation Retains Aviation Marketing Consulting, Flight School Selects Aviation Marketing Consulting. I'm Simon Jordan, and welcome back to my marketing hints and tips. As mentioned, the term Unique Selling Proposition has been around for years. Read more about being competitive in your industry. Compare your list of product strengths and weaknesses to the information you have on your competitor's products. By now you should have a pretty good feel for the competition. Set aside half a day to do this exercise. Are you a locally sourced product online store? No. So, what is your USP? That is what Howard Schultz; the founder of Starbucks Coffee did. What is Your USP (Unique Selling Proposition)? The unique selling proposition, or unique selling point (USP), is a marketing concept that refers to any factor or aspect of an object or service that differentiates it from competition and highlights its unique benefits to consumers. Fill in this handy form for a free, no-obligation consultation, or call us at +1-801-820-0020. I love having a side project, and when I feel burned out or just plain annoyed, I know where I can get my solace. Hi! It will give you an excellent feel for what the marketplace thinks to pattern these products.​. Posted by. An excellent example of an effective USP is the famous “Got Milk” campaign that ran a few years ago. So tonite, on my way home, I reached out to a former friend and colleague who is … What makes your tourist area or business unique, different, different and different from the competition? 1. And I am about 4 weeks plus before I pop, so I better get cracking! This is something your competitors don’t have. Once you have decided on your USP, create a competitive positioning statement that articulates your USP and refer to it when developing your marketing campaign and tactics. Hi! If you're like most new business start-ups, you don't want to waste money on expensive marketing campaigns. But, the same principle should be applied to exhibitions. Finding a marketing company that understands and appreciates the problem and is able to bring original thinking to the table is what I needed and what I found in Aviation Marketing Consulting. By David Kidd, BPR. What you do want is a unique selling position. He didn’t create just another coffee shop that sold sandwiches or donuts, he focused on providing premium coffees brewed cup by cup and customized to the whim of the discriminating coffee drinker. The question is: What is your USP “universal selling proposition)? Keep the focus on the one superior advantage or promise, which provides the greatest value and most unique benefit for your “key” customers. It requires thinking creatively about your business, and the differences that sets your business and its offerings apart from your competitors – in other words, what will be your competitive positioning in the marketplace? Dalibor Šumiga 08. (Usually followed by “how much will it cost us?”). Most good marketing campaigns will focus on communicating a firm’s Unique Selling Point (USP). Add the same tagline to your email signature and social media marketing accounts (if you use them). January 16, 2018. jodey cheyne. It makes a specific proposition to the customer: “buy this product, and you will get. 2. If you’re proud of offering your product in 50 subtly different shades of green, but your customers can’t tell the difference, that’s not a good choice for your USP. Rosser Reeves, one of most influential figures in advertising during the last century, defined a USP as the ability to communicate a distinct and unique benefit a product or service offers a consumer, which only that specific product or service can provide. 05. The key to effective selling in this situation is what advertising and marketing professionals call a "unique selling proposition" (USP). It’s time to review the facts and come up with some conclusions. Focus on one thing and do it better than anyone else does. The unique selling proposition (USP) is the factor or benefit that makes your product different—stand out—from other equivalent products on the market. How about areas where your products are significantly weaker than comparable products? This advice from Jim Edwards could make an amazing difference to your business. In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).. Posted on January 21, 2014 by Brian Hahn - Marketing. Do you even think it’s important to have a USP? Focus on the benefits rather than the features. Wendy Connick. Barry Siskind. Once you know your real USP, there are many things which you can do to make your enterprise stand out from the crowd. Personal Branding Blog July 2, 2018. The Marines. Keep in mind that your USP essentially implies a promise or a pledge you are making to your customers. Organic? The final step of your brand’s positioning is not absolutely necessary, although you may find value in distilling your brand statement into a simple tagline that can be used in advertising and marketing to quickly communicate your USP’s competitive positioning. Hand crafted? Zappos has a unique selling proposition that is quite simple: have the best return policy ever.A return policy that removes the fear of buying online and buying shoes that might not fit. Use this information to pull together a brief survey and mail or email it to the rest of your customers. In order to arrive at your own USP, put yourself in your customers’ shoes. Look at independent review organizations for your industry to see what these analysts have to say. What is your USP and how can you position your business to highlight your USP? Then, this Video could be what you are looking for .. Whether or not an artist chooses to try and get signed to a record label or promote themselves independently, having a unique selling point is important to their development, as. In my 30+ years in helping aviation businesses develop successful marketing campaigns, the issue clients immediately want to discuss involves marketing tactics – what are the best marketing tools to reach more potential customers? Not only would this be impossible and force them into bankruptcy, but they also wouldn’t stand out from the competition. Is that a delivery service? What is your USP and do you have a USP? What is your USP? Leave a Reply Cancel reply. What is Your USP? When we talk about marketing and sales there are always lots of acronyms. A strong USP (or lack thereof) can be the driving force behind the success and failure in business. What selling points do these competitors promote? Differentiation.In a market crowded with staffing companies vying for attention, what can you do that will separate and distinguish your company from the competition? It is always about the customer and not the product. So you might have heard people talk about a USP. It is an old idea-and powerful. USP is a concept first proposed by Rosser Reeves in the early 1940s. As an example, one product may use small-batch processing where its competitors do not. This increase in competition makes finding, defining and communicating your USP more important than ever before. It depicted celebrities with milk mustaches and funny scenarios of people running out of milk. Here are some questions to help jumpstart your thinking on developing an effective USP for your business: First, list as many possibilities as you can and then winnow the list down to the most distinctive and promising options that provide the greatest value for your customers. Your USP is what makes you different from everyone else, and it is, therefore, exactly what you need to know to use in your marketing. If you can determine your USP – otherwise called your ‘unique selling proposition’ – your business can thrive much more easily than if you can’t. Why Build When You Can Buy! Have wide feet? And work your USP prominently into both your cold call pattern and your main sales pitch. What Is Your USP? That means doing an in-depth analysis of each one of your competitors. Do we have a competitive advantage? Are there specific issues our customers face when researching, purchasing or using our product or service? USP stands for unique selling proposition. By AMC Staff. Can we speak to the emotional, as well as logical reasons our customers should do business with us? What is your USP - is this an important consideration for you? Existing customers are a terrific source of information. Aviation Noise Experts Confirm Lower Noise Levels and No Significant Change in Flight Paths of Aircraft Using Westchester County Airport White Plains, NY – January 15, 2020. Here are some famous examples: Remember when creating your USP – don’t try to be better… Instead, try to be different! What is your USP? By Shopmatic 5 February 2020 No Comments. Your competitors may offer the similar products or services with the same essential benefit. The fact that the campaign fostered numerous copycats, such as Got Fish? It’s time to look more closely at your product. They designed and built two websites for us, as well as formulated and implemented numerous email and snail mail marketing campaigns on our behalf. They brought innovative ideas, suggestions and solutions and produced early results and is why I extended their contract beyond the initial launch phase. Almost every parent thinks that their child is the best, the most polite, the smartest… Almost every manager thinks their brand is the best… How objective are we in these estimates? Wendy Connick is a former expert for The Balance Careers. What is a Unique Selling Proposition (USP)? Listen… The Difference Is The Difference. One thing is certain IMO. We have worked successfully with Aviation Marketing Consulting for many years utilizing various marketing programs that they developed for us to promote our FBO, MRO, Flight School and Aircraft Charter. His diligent focus on branding helped to make Starbucks a franchising homerun and created a company worth billions of dollars. One way to find clarity around your competitive positioning is to employ a concept called the Unique Selling Proposition, or USP for short. If you use Powerpoint slides in your presentation, add a tagline about your USP and include it on at least the first and last slides. What is the one thing we can deliver that our competitors cannot? Genius! She worked in sales for more than 15 years and is an enrolled agent for tax preparation. Behavioral marketing/Neuromarketing, Marketing. It tells people why they should use your products or services over everyone else. Don’t know? https://www.simonjordan.com/ So what is your USP? Answer this question for the consumer, … https://aviationmarketing.aero/wp-content/uploads/2017/04/amc-logo-cube-230x250.png, https://aviationmarketing.aero/wp-content/uploads/green-apples-red-apple-1024x650.jpg. These are the elements of a compelling Unique Selling Proposition. As a personal trainer, do you have a USP? In what areas are your customers most satisfied with your products? In today’s crowded market, customers have more choice than ever before. Unlock the secret to standing out from the competition, attracting new customers and providing the best experience possible. Helping these companies attract Grade A sales people is frequently one of the most challenging tasks we undertake. The proposition must be unique or “perceived unique” by your customers – something your competitors don’t have, or offer and would they could not easily imitate. By Elizabeth Ziemba, President, Medical Tourism Training, Inc. Can your customers differentiate you from your competitors or are you simply part of the crowd? Now I know there's some marketers out there say that USP is dead, and I say bull to that because the USP is very much alive. What unique approach, philosophy or point of view can we tout? Successful business ownership is not about having a unique product or … This field is for validation purposes and should be left unchanged. You’ve pulled together quite a lot of information by now. What Is Your USP? In mid-2019, Westchester County retained HMMH, a leading environmental and transportation consulting firm that […]. The moving supply company, for example, may create a USP that says simply, "Sturdy … If you offer a service rather than a product you may determine your USP is that you will go to the client rather than them coming to your office. Affordable? It must be a quality that is important to your customers. Even President Obama’s campaign slogan of “Got Hope” mimics the original campaign. However, when carefully nurtured, a USP will provide your company a significant competitive advantage in the marketplace. State Farm – Like a Good Neighbor, State Farm is There, The U.S. Marine Corps – The Few. Updated July 17, 2019. I'm Simon Jordan, and welcome back to my marketing hints and tips. Does our business provide additional value beyond its primary benefit? What Is Your USP? Identifying your USP takes quite a bit of time and research, but without the research, you are selling just another commodity. Or, will you take a proactive, deliberate and thoughtful approach in developing your competitive positioning to ensure your successful marketing. The unique selling proposition (USP) is the factor or benefit that makes your product different—stand out—from other equivalent products on the market. Marketing starts with understanding your target customer, what they want or need and what you offer to meets those needs. I would not hesitate to recommend Aviation Marketing Consulting to anyone seeking marketing services and expertise. Us at +1-801-820-0020 your company a significant competitive advantage in the customer and not the product your competitors offer... Things which you and everyone else in your customers: what is your USP the same tagline your. All effective sales and marketing professionals call a `` unique selling Proposition is one! To an assumption use, you need to first determine what message needs to be very reasonable considering! 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