Unfortunately, the same scenario was beginning to play out when discussing our higher fidelity designs. The Lightning Experience UI, which the Design System represents, was crafted using four core design principles. Salesforce. We call them the “six principles to work differently.” The principles identify the critical elements of design thinking that is action- and results-oriented. What if it looked amazing but the mechanics were hard to remember? As for vacuums, so for innovation! Six Universal IBM experiences. But experimenting with even the smallest of changes is what we mean by “work differently.” It is a mindset and an approach that is behaviorally divergent. However, as we began to add fidelity to the mockups and flows, something unexpected happened. Beauty, while important to us as designers, was not the defining characteristic of the product. Salesforce UX Design Architect JD Vogt explains in his article Defining Principles to Drive Design Decisions that these subjective measures help their team move forward with purpose. When you’re good at your job, people expect you to have all the answers, and we’re often rewarded for our knowledge of our industry’s conventions. What if something was consistently not great? We did all the things that a design organization does to move the process forward. API-based integrations: SOAP, REST, Bulk, Streaming, Canvas, Workflow outbound, APEX (Callouts, @ future, etc.). Lightning is our new user experience at Salesforce. In the first two or three days of work, they published design principles to align the team: have little to no impact on production objects, make it user friendly, and use less code. Communicate and share often to move your work forward. To ensure performance, maintainability and platform limits, you need to do the right configuration. It became clear that we lacked a framework for up-leveling and accelerating the discussion. Don’t make the mistake of keeping your work a secret. You will be presented with a business scenario and will be asked to recommend a design an integration design using a single API or multiple APIs. With practice, it became easier to rationalize a decision and pick a path forward. The hunt was on. In the domain of work, it’s about getting things done. Enable people to see, understand, and act with confidence. We come from diverse backgrounds and experiences, but share a common love of creating new value and education. EfficiencyStreamline and optimize workflows. Brainstorming and thinking up ideas any time of the day ultimately helps you create a solution that succeeds. If we could ensure that users successfully reached their goals over and over, then we could earn their trust, loyalty, and gratitude. Understanding the fundamental behaviors is the first step. We collected use cases and sketched out workflows. (602) 524-0224; info@AtoZmo.com Salesforce. They’d be apt to make mistakes along the way and mistakes are costly. We nearly ranked it at the top. for years. 1. Lightning has been years in the making. Put together a short but compelling case for your project including the user need, the insight and proposed solution direction, summary of work to date, the real challenges you face, the investments necessary, and your project's ultimate value should you be successful. Different layers of annotation can be used to address different categories of information. While you may have worked in the industry for many years or are quite familiar with a particular aspect of everyday life, spending time really looking at and understanding what happens in a given context leads to insight. At each iteration, you’ll better understand your idea and get much more meaningful feedback from others. People who see the idea moving forward will gain respect for it and interest in its success. Perfect when you want to kill of some time or simply when you're in need of some inspiration - maybe for creating your own set of principles? Rather than being linear, they are a behavioral methodology to guide your individual practice. SLDS is a CSS framework that … The current mantra in software startups is, “No concept survives its first contact with the customer.” That’s because new ideas need to be seen and tested by those you’re designing for. Enable people to see, understand, and act with confidence. When we succeed at their effective interplay; we gain love from our users for what we do. Follow us at @SalesforceUX.Want to work with us? Here they are: ClarityEliminate ambiguity. Strong experience in Salesforce Development and Design; Exceptional proficiency in Apex Classes, Visualforce, Migration Tool, and other programs in Salesforce developer toolkit; Superior knowledge of SOA design principles … How many of you remember this from Sesame Street? When creating designs, we’d consciously remind ourselves that the experiences we were creating should be clear, efficient, consistent, and beautiful. People who are unable to receive all kinds of feedback to make their work better will struggle with the process of innovation. Just like Bootstrap, the Lightning Design System provides cross-browser compatible CSS, icons, font and design guidelines, and semantic and accessible component markup. The principles in this article can help you develop an organization design that supports your most distinctive capabilities and supports your strategy more effectively. What we’ve found is that while exact practices vary, there are six fundamental behaviors that drive all successful innovation work. The Salesforce Lightning Design System (SLDS) helps you build applications with the look and feel of Lightning Experience without writing a single line of CSS. Salesforce’s 4 Design Principles. They are straightforward and applicable to any problem or development process. It’s the game where you show 4 items, sing a song, and then point out which one is different and explain why. It even has it’s own typography known as Salesforce … Shopify Principles. plus, know Salesforce … BeautyDemonstrate respect for people’s time and attention through thoughtful and elegant craftsmanship. Feedback will help you make the concept better by shaping it in response. Efficiency— Streamline and optimize workflows. Debating the principles … Learn to share rough ideas early and freely, striking up conversations with others, asking what they think, how they might improve it, or what they would advise. Demonstrate your commitment to the project by being both an advocate of it as well as a good listener to those who help shape it. We talked to customers. Read writing about Design in Salesforce Engineering. Well, there's conversing through email. Clarity struck us as being core to the experience. Acc o rding to a study by Gartner, spending on Salesforce related implementations outnumbered the next competitor (SAP) by over 2.5 to 1. Can you imagine actively participating in a video … Consistency over efficiency? This bothered us as designers. This pitch will be important for securing local support, partnerships, financial resources, and organizational commitments. Using … © Copyright 2020 Salesforce.com, inc. All rights reserved. But believe me, you don’t want to be the rookie in front of the room leading execs through an unprioritized list. Unlike most questions you get, don’t be so quick to answer them. Here were our thoughts. “When … (There's also walking quickly through the hallways, but that's in the service of getting those first three things done.). Salesforce projects require configuring your application and sometimes developing code. We collected concepts and ideas that we knew were important to our customers, our product, and ourselves as designers. By talking with real customers, and experiencing their joys, pains, and frustrations, you'll be able to view your business with fresh eyes. So naturally, as we defined our principles to guide the design of Salesforce Lightning we stack-ranked them. Service Design Principles. We started where design always starts, at the messy beginning. Diagramming isn’t about drawing well; it’s about identifying elements and their relationships, and representing them with basic arrangements, shapes, lines, and arrows — then adding information with annotation. Design principles … Organization. But we didn’t start at the end, of course. Various trademarks held by their respective owners. Clear lists guide teams. Working differently is born out of design thinking, the innovation process, lean startups, and other non-mainstream business practices. Would we promote beauty over clarity? You’ll get great support for your effort because you engage and listen to others’ ideas. Ready-to-use HTML and CSS UI elements provide the foundation for Salesforce experience development. We needed a way for everyone in the room to grok the intention, so we could align on the path forward. It’s critical you immerse yourself in the world of whom you’re designing for, see it with fresh eyes, and question why it is the way it is. Even if we eliminated all the inconsistencies at this nascent stage, how could we be assured that we had really solved the problem? Salesforce Lightning Design System (SLDS) allows the Salesforce teams to use case-specific patterns for faster iteration and efficient creation of cohesive solutions. Just as a doctor asks patients more about the different dimensions of their life to assess their health, so should you identify the different dimensions of your project. And there's making and presenting in PowerPoint. Shneiderman's "Eight Golden Rules of Interface Design" Ben Shneiderman. What if a design was beautiful but tedious? SAP. Beauty is a great attractor and can inspire love of a product, but it didn’t make sense for us to promote it above all else. Intelligently anticipate needs to help people work better, smarter, and faster. Aligning around prioritized principles has not only helped the UX team shape and describe its work — it’s starting to spread throughout the organization. We encourage you to keep them in mind as you develop your applications. Visual design values and attributes that ensure branding and UI consistency at scale. This is no time for stereotypical descriptions, conventional understanding, or common sense. There’s a standing joke here at Salesforce… Whenever someone in the product organization presents a list — and it could be a list of anything: features, research strategies, Dreamforce t-shirt colors, really anything — someone will always ask. And its very departure from the norm is what makes it hard to get going in most organizational contexts. View Tokens. Imagining lots of different ways to address a problem is called “populating the solution space.” No problem or situation has a single solution. Salesforce.com, inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States. Google. Besides … Even simple changes to routine don't feel normal — such as writing out a ton of sticky notes and sorting them to get insight on your project. “Why do I have to go to a counter to rent my car?”, “Why can’t I subscribe to a cab service?”. They are straightforward and applicable to any problem or development process. Make your ideas tangible, to share and inspire. They represent tough decisions. Our goal as designers is to elegantly weave these principles together when creating products. Design principles we like Between my team of Salesforce Consultants and Developers, each group has a noticeably favorite approach in design principles that they use over and over again. When reviewing design options, we’d run it through the same gauntlet. We put it fourth. We started where design always starts, at the messy beginning. Six Characteristics of Good APIs. Pointing out inconsistencies is easy, figuring out the right thing is hard. Apply this principle in every aspect of your project — when visiting the field, chatting with colleagues, reviewing research, and evaluating ideas. Folks from marketing are incorporating it into their messaging, and product managers are using it with UX to align on roadmap decisions. Design Guidelines. Embrace the Differences of Virtual Collaboration. Our team is a passionate group of professionals at Ignite who have been working differently (and loving it!) “As designers here, we try to have four guiding principles,” Aran says, “clarity, efficiency, consistency, and beauty.” They’re in order for a specific reason because it allows them to run through some basic questions about the utility of their design. Tim Manning. “Hey, this thing is not like that thing, won’t it be confusing to users?”. It may be easy to focus on typeahead experiences, … General Design Principles The Well-Architected Framework identifies a set of general design principles to facilitate good design in the cloud: Stop guessing your capacity needs : If you make a … Salesforce practices Relationship Design across our hundreds of designers. A command line can be great for an expert user but opaque for a novice. Make small progress and share it. It’s a re-imagining of our platform, designed to maximize productivity, while being extensible by our customers and partners. We put it third. And giving our principles a clear order has made all the difference. By continuing to use this site you are giving us your consent to do this. Make a prototype to try. The new UI has reduced clutter so that users can easily find the information they need. But if we made consistency the most important thing, how would the system evolve? Don’t be deceived by verbal descriptions of ideas; visualize and model them instead. We started to use these principles when discussing designs amongst ourselves. You have a very flexible, customizable platform combined with a pretty good out of the box design … It’s powerful — powerful because the things we could do are limitless, but the things we will do are finite. 836 design principles and counting. Before proceeding further down the design road, let’s define some basic terms: app and design. Before a company redesigns its operating model, a carefully drafted set of principles, typically between 7 and 15 statements, help align the leadership team around a set of objective criteria for designing the model. But which tool should you start with? Lightning is our new user experience at Salesforce. What process should you follow? We used the same methodology when discussing the design with other members of the organization. ConsistencyCreate familiarity and strengthen intuition by applying the same solution to the same problem. While the best practices you learn in step #2 are like classroom learning, design skills are about applying those principles … We're excited to work with you and your team to help you start working differently today. Interactions with our peers improved, we now had a framework for facilitating the conversation. There's going to meetings. Continuously learn to improve and refine your solutions. Challenge your existing assumptions to open up new possibilities. Observe people in the context you're designing for and walk a mile in their shoes. This includes all the resources to create User Interfaces that act consistently with the Salesforce Lightning principles and best practices and design … Define some basic terms: app and design platform, designed to maximize productivity, while being by. 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